BottomLine Capital

2023 Social Media Branding & Marketing Campaign

𝗖𝗛𝗔𝗟𝗟𝗘𝗡𝗚𝗘: BottomLine Capital aimed to expand their audience and generate ERC leads in time for Tax Season 2023. 𝗦𝗢𝗟𝗨𝗧𝗜𝗢𝗡: To meet the challenge, I swiftly wrote and designed multiple bold campaigns to grow the brand. The creative direction was intentionally striking to capture the attention of the elusive social media audience, designed to “light up” and demand notice. In the fast-paced world of social, it’s simple—“go bold or get lost.” Throughout the campaign, we closely monitored marketing analytics, continuously refining the designs to amplify the best-performing creative. 𝗥𝗘𝗦𝗨𝗟𝗧: The campaign delivered exceptional results, driving a significant increase in new sign-ons and clients.