Capital One

Full Digital Co-Branded Experience & Marketing

𝗖𝗛𝗔𝗟𝗟𝗘𝗡𝗚𝗘: Capital One sought to expand its audience and increase new sign-ups. 𝗦𝗢𝗟𝗨𝗧𝗜𝗢𝗡: Partnering with The Creative Group at Publishers Clearing House, we designed a co-branded, multi-media sweepstakes campaign. This $25,000 Sweepstakes Offer provided an engaging digital experience, inviting users to sign up for a chance to win $25,000 cash. 𝗥𝗘𝗦𝗨𝗟𝗧: The campaign drove a significant increase in new sign-ups, far exceeding expectations. Its success has inspired multiple ongoing iterations, solidifying this approach as a proven strategy for audience growth.