District 36 NYC

Visual Identity, Brand Identity & Digital Marketing

𝗖𝗛𝗔𝗟𝗟𝗘𝗡𝗚𝗘: A completely new 3-floor dance club on 36th Street in NYC was set to open, but the owner needed a fresh brand identity, website, and digital marketing campaign to generate excitement and attract a crowd for the grand opening. 𝗦𝗢𝗟𝗨𝗧𝗜𝗢𝗡: Inspired by a vivid dream, I designed the D36 logo—a vertical, 3-level concept representing the club’s multi-floor layout. It captured the essence of the venue and set the tone for the entire brand identity. From there, we developed a digital marketing campaign to build buzz and anticipation ahead of the opening. 𝗥𝗘𝗦𝗨𝗟𝗧: Opening night was a massive success! The club’s front door was so packed that they had to turn away most of the revelers. It became an instant hit. (You can Google it!)