Perfect Body Laser

Branding Strategy, Creative Direction, Copy & Marketing

𝗖𝗛𝗔𝗟𝗟𝗘𝗡𝗚𝗘: Perfect Body Laser, NY's largest laser skin care center, sought to elevate their brand and grow their presence. When they reached out in 2008, they needed a comprehensive strategy to position themselves as the go-to destination for laser skin care. 𝗦𝗢𝗟𝗨𝗧𝗜𝗢𝗡: I undertook a full-scale transformation of the PBL brand, including a complete redesign of their branding, digital experience, social media marketing, TV campaigns, and print materials. Over the past 15 years, I have continued to evolve and refine their brand, website, and marketing strategies, ensuring consistent growth and relevance in a competitive market. 𝗥𝗘𝗦𝗨𝗟𝗧: Perfect Body Laser has solidified its reputation as “The Gold Standard in Laser Skin Care” and remains the largest laser skin care center in New York, a testament to the enduring success of their brand evolution.