Rubies Costume Company

Complete Rebrand & New Packaging Design

𝗖𝗛𝗔𝗟𝗟𝗘𝗡𝗚𝗘: After 75 years, Rubies Costume Company, the largest costume manufacturer in the world, faced an identity crisis. Its branding had become outdated and uninspired. In 2020, following a last-minute rescue from bankruptcy, the new ownership sought a modern, iconic brand and packaging that would signify a "New Day" for Rubies while standing out in a competitive marketplace. 𝗦𝗢𝗟𝗨𝗧𝗜𝗢𝗡: Working closely with their Creative Team, I served as Art Director and Photo Studio Manager to reimagine Rubies' identity. We designed a fresh, modern logo with a nod to the iconic clown from their previous branding. The packaging was completely overhauled to be clean, color-coded, and visually striking, with all-new imagery. These updates were strategically crafted to ensure Rubies stood out on shelves at Walmart, Target, and Amazon while signaling a bold new chapter for the brand. 𝗥𝗘𝗦𝗨𝗟𝗧: Rubies has reclaimed its prominence in the costume aisle. Visit Walmart or Target, and you’ll see the striking new packaging that sets Rubies apart from the competition—a testament to the brand’s successful transformation.